Groove Life

Groove exists to serve people, inspire adventure, and reflect God. 


 Through our top-of-the-line products, outstanding customer service and intriguing content. 


 By sharing our adventures in the wild, in business, and in life.


 By striving for excellence in every aspect of our business. 


We believe in building a culture that throws rocks at the
status quo and at corporate-minded, impersonal
relationships with our customers and with each other. We
believe we can connect with every one of our customers to
help them on their journey to greatness.

We believe life is more than money and comfort. Therefore
we don’t believe in “cashing out” or “retiring by the lake.”
Those thoughts are the enemy.

We believe that if we put our customers first no matter what,
they will in turn help make us successful in our mission.

We believe money is simply a tool to accomplish our
mission to serve people, inspire adventure, and reflect God.

We believe everyone is created by God for greatness, and
we want to play a small part in our customers' journey to it.

We believe we all have a legacy of adventure to live and
leave behind.