Groove Life was born in the Alaskan wilderness. Husband, father, and Adventure Guide Peter Goodwin realized his lifestyle demanded gear that could keep up. After selling The General Lodge, a wilderness retreat that he had built with his own hands, and fueled by the desire to design premium, innovative products that were backed by unbelievable customer service, Groove Life was born.
Working in a freezing garage in Port Alsworth, AK, Peter worked relentlessly for six months trying to perfect the original Groove Ring. Having no idea what success this would eventually bring, his only focus was to somehow provide for his growing family.
A move to Tennessee and a few years later, Groove Life now employs over 170 people and produces adventure-inspired outdoor lifestyle product lines.
Founded in 2013, we started life as pioneers of the silicone wedding ring, inspired by the belief that you should never have to choose between your own safety and comfort, and showing your commitment to the one you love. That’s why we spent years creating ultra durable, 100% safe silicone rings that are also so flexible and lightweight, you’ll barely realize you’re wearing them.
Today, we make a range of active lifestyle products, all purpose-designed to remove the barriers that get your way, and help you through life's adventures. Because you should never have to compromise on the things that matter most.