In 2000, Jee & Kristen met through their husbands who were college roommates and soon entered the world of motherhood and play dates. While sharing their motherhood experiences and challenges, Jee and Kristen realized that they both had desires to do something more and shared a level of enthusiasm and spirit to create what is now Innobaby.

Jee started her own exporting company and she and her baby were always on-the-go, leaving her frustrated with limited selection she had to carry formula & snacks. Her formula dispensers spilled & mixed contents while snacks got crushed in zipper bags. She wanted an all in one container that keeps contents separate, crush free, and stacking/interlocking to save space and accessible. Her needs were later solved with launch of Packin’ SMART ®

Kristen designed a crib sheet that is easy to change as she was challenged with the task of changing crib sheets throughout the day. While struggling with a crib sheet in the middle of the night while trying to tend to a crying baby, she decided to create a sheet that is easier to use. With a borrowed sewing machine, she learned how to sew and created her first protype – waterproof, easy to change, gentle on skin and safe. Her needs were later solved with launch of Sleepin’ SMART™ (Crib Sheet Topper).

With the birth of the Crib Sheet Topper, Jee and Kristen quickly decided to collaborate. In 2006, Innobaby was born with savings they received from family members who believed in their vision. They nervously launched Packin’ SMART® and Sleepin’ SMART™ at a consumer event. Within the first 6 hours into the 2-day event, they were sold out on the 200 units and took orders for the remainder of the show. They realized how many parents shared same challenges and were glad to offer solutions that could benefit more than themselves.

Today, our office is based in the suburbs of Chicago, Illinois. Our award winning products are sold through various retail channels within U.S. and overseas. We are a family owned business employing nicest, honest, and qualified people – sometimes even neighborhood friends and families! We love working and we enjoy creating our ideas and visions into reality.

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