Who We Are

The Softies story begins in 2006 in snowy Minnesota. After 40 years of working in women’s clothing sales and manufacturing, Dennis Murphy and his designer, Lily, decided to start their own business. As veterans of the women’s apparel industry, the Murphys had a solid understanding of what fabrics, designs and benefits women were looking for in sleepwear and loungewear.

To this day, Softies is still family-run, led by Tim Murphy, his mom Peggy, and an amazing staff at their Minnesota warehouse.

We’re all proud of the business we’ve worked hard to create. In fact, Oprah Winfrey and her team at O, The Oprah Magazine, have chosen our incredibly soft styles for Oprah’s Favorite Things List four years in a row — 2017, 2018, 2019 and 2020! Softies has also been featured on Good Morning America and The View. We’re grateful to call all of these respected outlets part of our Softies family.

The Softies Promise

Softies’ high-tech sleepwear, exquisite loungewear, luxury robes and snuggly accessories are the softest and most comfortable things you’ll ever own.

We’re also proud of our trademarked signature Wellness Fabric®, embedded in our luxury sleepwear and designed to keep you cool and dry all night long.

Our product lines help you look and feel your best in irresistible comfort. Whether you’re working from home, running errands or winding down in the evening, Softies timeless and versatile garments envelop you in luxury.

Design and Innovation

We know comfort and great design attract new customers and keep our loyal fans buying Softies products year after year. Our Softies team is always listening to customer feedback, continually adding new items, and pushing the limits of innovation.

Healthy Comfort

Softies’ trademarked Wellness Fabric® blends fashion with function to help you get a better night’s sleep. DriRelease technology eliminates odor, regulates body temperature up to 10 degrees and wicks moisture to prevent night sweats and hot flashes.

Quality That Lasts

We use the highest quality fabrics in all our products. That means no pilling, fading or shrinking, and no need for special treatments, conditioners or washing instructions. Softies’ garments are easy to care for, so you can enjoy our timeless styles for years to come.